On the other hand, Google may choose to integrate only YouTube videos into search results to help keep users locked into their broader ecosystem. In the future, Google could look to strike partnership deals with film studios and TV production companies, as these companies could pay to have certain trailers autoplayed in search results. Google can monetize these videos by striking partnerships.This isn’t the company’s only recent effort in enhancing the user experience - it recently redesigned its desktop news search results section to make it easier to use and navigate. Google recently rolled out a newly designed news feed infused with machine learning for its mobile app, in effort to retain users that might otherwise go to Facebook. The addition of autoplay videos can help the search engine keep users engaged.
At the same time, it could boost engagement. Being prompted with auto-play videos in this manner could frustrate users who are only expecting text and picture results. Additionally, users are shown these videos when they are not in the video search section of Google. Users are prompted with autoplay videos even when they aren’t specifically seeking out a video in their search. The auto-playing videos only play once, are muted by default, and currently contain no ads.Įventually, Google could choose to monetize the autoplay videos, but in the meantime, here are the implications for the search giant: The videos are placed on the right side of search results in the knowledge panel, when users search for certain movie or TV information.įor example, after searching for The Lego Ninjago Movie, Google prompts users with an auto-playing video related to the movie. Google is testing placements of autoplay video directly into search results, according to The Guardian. To learn more and subscribe, please click here. This story was delivered to BI Intelligence " Digital Media Briefing" subscribers.
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